About Warren
My goal is to deliver the insights, counsel and results necessary to create the solar industry's most profitable and valuable companies.
I accomplish this by initiating game-changing, disruptive strategies to drive growth and build sustainable, mainstream markets -- strategies that eliminate the need for government subsidies and make the biggest possible impact.
In 10+ years of working in the solar/EERE sector -- often using these disruptive techniques -- I have helped a wide range of companies establish brand presence, grow revenues, and accelerate market adoption of emerging products or technologies.
Notable contributions / solar market experience include:
Partnered with "Time Magazine" Environmental Hero Steven Strong to increase the visibility of the solar/PV industry
Selected as special advisor to Sacramento Municipal Utility District to build a path to a sustainable future for SMUD's Solar PV Program
Guided development and introduction of an advanced energy efficiency certification program with funding provided by Bonneville Power
Authored articles as a "renewable energy insider" for Renewable Energy World, where I teach solar suppliers how to thrive without relying on government subsidies
Pioneered development of "Crossing the Chasm," a marketing model now used by thousands of organizations to accelerate the adoption of new and emerging technologies
In addition, I am a proponent of using the principles of discontinuous market transformation, marrying the principles of disruptive innovation with the technology adoption lifecycle. I blog about how to apply disruptive strategies in the solar industry and techniques for commercializing new products whose performance is not as well developed as established products at solar-strategies.blogspot.com
